In order to encourage wider involvement, more successful collaborative projects in the field of corporate social responsibility (CSR) and biodiversity – the so-called “business cases for biodiversity” - will be needed in Armenia. Therefore, within the framework of the project, NABU and its partners are to undertake two collaborative projects which will serve as models. The project results and media coverage will help strengthen public awareness. They will, however, also need to show that the new concept – business cooperation focussed on biodiversity protection – can lead to concrete results even under real Armenian framework conditions. By documenting the implementation of the projects and their results, those participating in the ideas competition will benefit from some guidance.